You and your business are more than a logo; a brand lives and evolves in the minds and hearts of potential clients. Brand photography isn’t just smiling at the camera in front of a backdrop for a “headshot”. It’s a joy filled, colorful, fun celebration session with you and your brand as the star of the show. You work so hard to start a business and keep it going. Together we will create a library of purpose filled visual images so you can get back to serving your clients and customers. It’s a fostered set of emotions and ideas clients associate with your company. You as the business owner are the face of your business. It’s important to have a visual brand that presents you in the best light, with an up-to-date look that you feel fabulous about. How a brand is perceived affects its success! As more competition creates infinite choices, small business owners need to look for ways to connect emotionally with their clients and customers. Become irreplaceable, and create lifelong relationships. A good strong brand stands out in a crowded marketplace. 1. You only get one chance to make a good first impression We live in a fast moving and visually rich world of social media driving customers to websites, blogs, galleries, ads and portfolios. You need a way to stand out and set yourself apart. Having personal images to define who you are and what you do will do just that. Dress it up, make it fancy and show them what you do and how you do it. The importance of great imagery and how the right styling and consistent imagery can help you not only convey quality, but also help you successfully tell your company story and create alignment across your brand. 2. Create trust through Images A great image of you should convey your brand values and portray the right first impression of you and your business within seconds of your prospective clients and customers attempting to connect with you online. As it enables them to start building trust with you without even having met you in person. The images should show your vibrant personality and unique style. Branding images also encourage confidence and trust in you and the product or service you are offering because you are showing who you are, not just what you do and what you are selling. Today’s customers are wanting more connection with the person behind the business and their story. 3. Shows what sets you apart Personal branding images develop the uniqueness of your service. What sets you apart from those other people…YOU, of course! People want to connect with you and your brand. And having beautiful images of yourself offers that connection. Good brand visuals will give your customers a reason to care about your brand, your business, and your products. It should make your customers feel a part of something bigger than themselves and the product or service they are buying. We all want to have the feels! 4. Making all the money Good photography does more than just enhance the look of your brand and website… it drives sales. You’d be amazed at how much of an impact including a well execute on-brand image will make on your conversation rates. And, you will have an increase of followers on social media, which in turn brings in more potential customers. 5. Because you are worth it, Hello!!! You have worked so hard on your business and your brand. You deserve to look great, feel amazing and share what you have poured your heart into. Every owner should have a set of images to help you and your team showcase your products and you in the best possible light. -from Amalie Orrange of the Branded Boss Lady